Description: Kan-Tastic
Industry: Food & Beverage
What it was purchased for: Fast-food chain giveaway for college football night.
How it was distributed: The vendor handed the Kan-Tastic out at the gate during a college football game. The items were printed with the team logo and schedule on one side and the fast-food logo on the other.
Result or ROI: Many fans used the item during the event, boosting brand visibility throughout the game.