Product: Auto Safety Kit
Industry: Banking
What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00.
How it was distributed: The bank was looking for a branded item that would be useful and a gift that would have a high-perceived value. The gift also had to work for both men and women. The bank projected that over a 2-month period they would set a goal of 200 new accounts. They decided on the Auto Safety Kit, which addressed all the parameters that had been set forth by the bank. A branded gift that was not gender specific, was useful and had a high perception of value.
Result or ROI: The bank was able to achieve their goal of 200 new depositors in less than the 2-month period they had targeted.